In design · TRIAL

The Experimental Founder

Run rigorous n=1 experiments on your own performance

You A/B test your funnel. You guess about your own brain.

Founders optimize the business with experiments and optimize themselves with superstition. The Experimental Founder closes that gap with TRIAL, a five-step method adapted from single-subject research design, for testing any protocol on your own cognition, energy, sleep, and mood. No bro-science, no guaranteed protocols. Just a repeatable way to find what actually works for you, and the honesty to know the limits of n=1.

• The TRIAL method: Target, Record, Intervene, Analyze, Learn for any n=1 experiment
• Design clean experiments with proper baselines, washouts, and replication
• Tell signal from noise in your own cognition, energy, sleep, and mood data
• Avoid placebo, confounders, and novelty effects that fake a result
• A method to generate your own protocols, not a list of protocols to follow