Venture Building
Cialdini in the funnel: six levers, one honesty test
Reciprocity is a real sample. A fake crowd is still a fake crowd. Name the lever, then keep it.
Category
Venture Building
Strategy, experimentation and operating systems for building useful ventures that survive contact with customers.
Venture Building
Downstream effects: why the real cost of a decision lands later, and somewhere else
Every choice starts a river. Most teams only watch the first bend. This is the operator definition of downstream effects, and a method you can run this week.
Venture Building
A go-to-market system that survives the first ten customers
The deck is a prior. The first customers are the reality-test. Write one sourced claim per name.
Venture Building
Kahneman for marketing: System 1 is not a permission slip
Losses weigh more than matching gains in prospect theory. That is a description. It is not a brief to frighten the buyer.
Venture Building
Marketing nudges are choice architecture, not a growth hack
The fruit at eye height is a decision. So is the pre-ticked box. Name it, or someone else already did.
Venture Building
Positioning is a decision, not a tagline
If the homepage still fits the people you refused, it is a tagline.
Venture Building
Second-order thinking audit: the first-order metric is green
If you cannot name the later bill in the meeting, you do not have second-order thinking. You have optimism with a lag.
Venture Building
What are downstream effects?
The first-order metric can be green. The cost still has to land somewhere.
Venture Building
What is a deal architect?
The visible number is rarely the deal. The options after signature are.