SEO, GEO and AEO Research guide

Answer engine optimization: the craft, not the acronym

The craft fits in the first HTML screen. Everything after it is written for humans.

Small radio booth, ribbon microphone, a paper news strip feeding toward the capsule, no dials readable
One sentence the machine can speak. Not a dashboard.

People search “answer engine optimization” because they do not want another acronym slide. They want the job. The job is smaller than the slide.

Answer engine optimization is writing one public URL so an answer engine can lift a clean capsule from it. AEO is the acronym. Same craft.

What AEO means owns the letters and the customs collision. This page owns the expanded name.

The job, without the letters

An answer engine retrieves, synthesizes, and cites. It does not owe you ten blue links. If you want to be the source it names, the first HTML screen has to carry a sentence it can steal: checkable, dated if it moves, with a person or organisation attached.

That is this site’s page-level heuristic, not a documented rule shared by every answer product. Not a plugin. Not a generated FAQPage. Google ended FAQ rich results on 7 May 2026. Google Search ignores llms.txt. Forced chunking is not required. Do not rewrite the site “for AI.” Write a page a human can quote, then stop blocking the crawler that would fetch it.

How to get cited by ChatGPT is the week of work when the engine is ChatGPT Search. Use the first-screen check as an internal audit. Do not present it as a law of every pane.

What it is not

Not SEO. Rankings are a different artefact. AEO vs GEO vs SEO is the comparison.

Not GEO. GEO is the system around retrieve, interpret, extract, verify. Optimization of one URL is AEO. Mixing the words is how you buy a crawl report and call it a capsule.

The fail

Open the URL as HTML. If the stealable sentence is not there, you do not have answer engine optimization. You have a page with a blog about AEO in the sidebar.

Write the capsule. Put a name on it. Then measure whether the engine used that name, not whether a dashboard liked your schema.

Terminology

Sources

  1. What AEO means
  2. How to get cited by ChatGPT
  3. AEO vs GEO vs SEO
  4. AEO (glossary)
  5. Optimizing your website for generative AI features on Google Search · Google Search Central
  6. Latest documentation updates (FAQ rich result removal) · Google Search Central

Further reading

Markdown for LLMs