Term
GEO
GEO, generative engine optimization, is the work of becoming a source that answer engines can retrieve, interpret, extract, and verify. It is not a bag of hidden prompts. Eligibility, extractable answers, original value, and evidence that survives scrutiny are the levers. Ranking in ten blue links is a different job.
When to use it
Use it when the question is “why did ChatGPT cite them, not us?”
Do not confuse with
Not geographic SEO. Generative, not geography.