Tag

Marketing

Choice architecture, persuasion literacy, and honest commercial practice.

Venture Building

Cialdini in the funnel: six levers, one honesty test

Reciprocity is a real sample. A fake crowd is still a fake crowd. Name the lever, then keep it.

Len P. van der Hof 10 September 2026

Venture Building

Honest scarcity and fake urgency can look identical on the page. The difference shows when the timer reaches zero.

Founder Performance

Boredom is too easy. Anxiety is too hard. Flow sits between, and it has to be built.

Len P. van der Hof 11 September 2026

Venture Building

Losses weigh more than matching gains in prospect theory. That is a description. It is not a brief to frighten the buyer.

Len P. van der Hof 10 September 2026

Venture Building

The fruit at eye height is a decision. So is the pre-ticked box. Name it, or someone else already did.

Len P. van der Hof 9 September 2026

Venture Building

If the only lever is 'make it feel cheaper,' you do not have psychology. You have a trick looking for a page.

Len P. van der Hof 17 September 2026