---
title: "Marketing Articles | Len P. van der Hof"
description: Choice architecture, persuasion literacy, and honest commercial practice.
image: "https://lenvanderhof.com/photos/len-portrait-1.jpg"
---

Tag

# Marketing

Choice architecture, persuasion literacy, and honest commercial practice.

Venture Building

## [Case study vs evidence: what one success can tell you](https://lenvanderhof.com/en/blog/case-study-vs-evidence/)

The featured customer gives you a story. The unfeatured attempts are where a success rate would come from.

Len P. van der Hof22 October 2026

Venture Building

## [Cialdini in the funnel: six levers, one honesty test](https://lenvanderhof.com/en/blog/cialdini-in-the-funnel/)

Reciprocity is a real sample. A fake crowd is still a fake crowd. Name the lever, then keep it.

Len P. van der Hof10 September 2026

Venture Building

## [Fake urgency: how to tell honest scarcity from a false deadline](https://lenvanderhof.com/en/blog/fake-urgency/)

Honest scarcity and fake urgency can look identical on the page. The difference shows when the timer reaches zero.

Len P. van der Hof16 October 2026

Founder Performance

## [Flow is a condition of work, not a brand mood](https://lenvanderhof.com/en/blog/flow-is-a-condition-of-work/)

Boredom is too easy. Anxiety is too hard. Flow sits between, and it has to be built.

Len P. van der Hof11 September 2026

Venture Building

## [Kahneman for marketing: System 1 is not a permission slip](https://lenvanderhof.com/en/blog/kahneman-for-marketing/)

Losses weigh more than matching gains in prospect theory. That is a description. It is not a brief to frighten the buyer.

Len P. van der Hof10 September 2026

Venture Building

## [Marketing nudges are choice architecture, not a growth hack](https://lenvanderhof.com/en/blog/marketing-nudges-are-choice-architecture/)

The fruit at eye height is a decision. So is the pre-ticked box. Name it, or someone else already did.

Len P. van der Hof9 September 2026

Venture Building

## [Pricing psychology: a price is never a naked number](https://lenvanderhof.com/en/blog/pricing-psychology/)

If the only lever is 'make it feel cheaper,' you do not have psychology. You have a trick looking for a page.

Len P. van der Hof17 September 2026