---
title: "Marketing Articles | Len P. van der Hof"
description: Choice architecture, persuasion literacy, and honest commercial practice.
image: "https://lenvanderhof.com/photos/len-portrait-1.jpg"
---

Tag

# Marketing

Choice architecture, persuasion literacy, and honest commercial practice.

Venture Building

## [Marketing nudges are choice architecture, not a growth hack](https://lenvanderhof.com/en/blog/marketing-nudges-are-choice-architecture/)

The fruit at eye height is a decision. So is the pre-ticked box. Name it, or someone else already did.

Len P. van der Hof9 September 2026