---
title: "SENSE | Glossary"
description: "SENSE is a five-move strategic intelligence layer: Scan, Evaluate, Navigate, Simulate, Execute. Scan collects with a thesis. Evaluate turns a signal into a sourced claim with a confidence grade. Navigate makes the claim change a watchlist, an assumption register, or a Monday decision. Simulate rehearses the future before it arrives. Execute meets a decision or it never happened. The unit of work is one claim, not another unread summary. A model in the loop is not this layer until a claim can change a decision."
image: "https://lenvanderhof.com/photos/len-portrait-1.jpg"
---

Term

# SENSE

SENSE is a five-move strategic intelligence layer: Scan, Evaluate, Navigate, Simulate, Execute. Scan collects with a thesis. Evaluate turns a signal into a sourced claim with a confidence grade. Navigate makes the claim change a watchlist, an assumption register, or a Monday decision. Simulate rehearses the future before it arrives. Execute meets a decision or it never happened. The unit of work is one claim, not another unread summary. A model in the loop is not this layer until a claim can change a decision.

## When to use it

Use it when models are already in the loop and you still decide from anecdote. If the week produced summaries and no watchlist moved, you ran a model. You did not run SENSE.

## Do not confuse with

Not a sensor brand or a generic “sense-making” slogan. It is the protocol in AI Agents for Startup Strategy.

## Essays on this site

- [What is an AI agent?](https://lenvanderhof.com/en/blog/what-is-an-ai-agent/)
- [AI Agents for Startup Strategy: introduction](https://lenvanderhof.com/en/blog/ai-agents-for-startup-strategy-introduction/)
- [A SENSE intelligence layer in 90 days](https://lenvanderhof.com/en/blog/sense-90-day-intelligence-layer/)
- [A go-to-market system that survives the first ten customers](https://lenvanderhof.com/en/blog/gtm-that-survives-ten-customers/)

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