---
title: "Positioning Articles | Len P. van der Hof"
description: Positioning as a decision about who you refuse and what you will not claim.
image: "https://lenvanderhof.com/photos/len-portrait-1.jpg"
---

Tag

# Positioning

Positioning as a decision about who you refuse and what you will not claim.

Venture Building

## [Len or a fractional CAIO: which work do you need?](https://lenvanderhof.com/en/blog/len-vs-fractional-caio/)

One role owns AI across the company. The other closes one decision or installs one system. Pick by the size of the problem.

Len P. van der Hof30 September 2026

Venture Building

## [Positioning is a decision, not a tagline](https://lenvanderhof.com/en/blog/positioning-is-a-decision/)

If the homepage still fits the people you refused, it is a tagline.

Len P. van der Hof22 August 2026

Venture Building

## [What is a deal architect?](https://lenvanderhof.com/en/blog/what-is-a-deal-architect/)

The visible number is rarely the deal. The options after signature are.

Len P. van der Hof6 September 2026