---
title: "SEO, GEO and AEO Articles | Len P. van der Hof"
description: Research and practical guidance for discoverability in search and generated answers.
image: "https://lenvanderhof.com/photos/len-portrait-1.jpg"
---

Category

# SEO, GEO and AEO

Research and practical guidance for discoverability in search and generated answers.

SEO, GEO and AEO

## [AEO meaning: answer engine optimization, not customs](https://lenvanderhof.com/en/blog/aeo-meaning/)

The letters are a craft on one URL. Customs is a different AEO.

Len P. van der Hof15 September 2026

SEO, GEO and AEO

## [AEO vs GEO vs SEO: three jobs, not three synonyms](https://lenvanderhof.com/en/blog/aeo-vs-geo-vs-seo/)

If you use the three letters as synonyms, you will buy the wrong work and measure the wrong door.

Len P. van der Hof27 August 2026

SEO, GEO and AEO

## [AEO vs SEO: two jobs, two numbers](https://lenvanderhof.com/en/blog/aeo-vs-seo/)

You can rank and stay unnamed. You can be quoted from a URL that does not rank.

Len P. van der Hof16 September 2026

SEO, GEO and AEO

## [Answer engine optimization: the craft, not the acronym](https://lenvanderhof.com/en/blog/answer-engine-optimization/)

The craft fits in the first HTML screen. Everything after it is written for humans.

Len P. van der Hof17 September 2026

SEO, GEO and AEO

## [If the answer is in paragraph nine, you did not write a page](https://lenvanderhof.com/en/blog/answer-first-writing/)

The first screen is the page. Everything after it is permission to stay.

Len P. van der Hof24 August 2026

SEO, GEO and AEO

## [ChatGPT mentions vs citations: a name is not a source](https://lenvanderhof.com/en/blog/chatgpt-mentions-vs-citations/)

If you cannot click through to the claim with your name on it, you were mentioned. You were not cited.

Len P. van der Hof14 September 2026

SEO, GEO and AEO

## [Citation-readiness audit: eligible is not cited](https://lenvanderhof.com/en/blog/citation-readiness-audit/)

If you cannot fail the page in fifteen minutes, you do not have an audit. You have a mood.

Len P. van der Hof2 September 2026

SEO, GEO and AEO

## [Content architecture that answer engines can lift](https://lenvanderhof.com/en/blog/content-architecture-for-answer-engines/)

One claim per URL, named entities, and structured data a machine can quote without inventing you.

Len P. van der Hof22 August 2026

SEO, GEO and AEO

## [A conversion system that stays honest when you automate it](https://lenvanderhof.com/en/blog/conversion-systems-that-stay-honest/)

A conversion system is allowed to remember. It is not allowed to invent the reason to buy.

Len P. van der Hof22 August 2026

SEO, GEO and AEO

## [How Answer Engines Choose Sources](https://lenvanderhof.com/en/blog/how-answer-engines-select-sources/)

Citation visibility is not won with an AI hack. It is earned by combining technical eligibility, clear answers, original value and evidence that survives scrutiny.

Len P. van der Hof1 June 2026

SEO, GEO and AEO

## [How to get cited by ChatGPT](https://lenvanderhof.com/en/blog/how-to-get-cited-2026/)

Open the Search door. Write a sentence a machine can steal. Then check if your name appeared.

Len P. van der Hof19 August 2026

SEO, GEO and AEO

## [GEO meaning: generative engine optimization, not geography](https://lenvanderhof.com/en/blog/what-geo-means/)

The globe is the wrong object. GEO is whether a machine can quote you without inventing you.

Len P. van der Hof22 August 2026

SEO, GEO and AEO

## [What AEO means: answer engine optimization, not customs](https://lenvanderhof.com/en/blog/what-is-aeo/)

GEO is the system. AEO is the page. If the first screen cannot be quoted, the rest of the page will not save it.

Len P. van der Hof22 August 2026

SEO, GEO and AEO

## [Why am I not mentioned in ChatGPT?](https://lenvanderhof.com/en/blog/why-chatgpt-does-not-name-you/)

If the crawler never saw a sentence it can steal with your name on it, the model has nothing to name.

Len P. van der Hof27 August 2026

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